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Get the Burton bug

CLIENT Burton College

DISCIPLINES

  • Art Direction
  • Campaign Branding
  • Creative Photography
  • Graphic Design
  • Illustration
  • Photograph Editing
  • Post Processing

REQUIREMENTS

To create a full blown marketing campaign around the term "Get the Burton bug" and implement it, in this case, into a full-time prospectus.

SOLUTION

I developed the concept to imply that education was infectious and used this as a style throughout the prospectus. Using photography, I made the bugs come to life with props designed to illustrate courses offered by the college which then adorned the appropriate pages of the prospectus. Taking these concepts, I developed the overall graphical look, choosing appropriate imagery to complete the final clean and clear visual style of the book.

As a result of this Burton College won the Best 14-19 Campaign at the FE First Awards in 2008.