DISCIPLINES

• Art Direction
• Campaign Branding
• Creative Photography
• Graphic Design
• Illustration
• Photograph Editing
• Post Processing

REQUIREMENTS

To create a full blown marketing campaign around the term "Get the Burton bug" and implement it, in this case, into a full-time prospectus.

SOLUTION

I developed the concept to imply that education was infectious and used this as a style throughout the prospectus. Using photography, I made the bugs come to life with props designed to illustrate courses offered by the college which then adorned the appropriate pages of the prospectus. Taking these concepts, I developed the overall graphical look, choosing appropriate imagery to complete the final clean and clear visual style of the book.

As a result of this Burton College won the Best 14-19 Campaign at the FE First Awards in 2008.